SIL Insurance Celebrates its 25th Anniversary and Unveils New Brand Identity
April 25, 2025One of the leading companies in Armenia's insurance market, SIL Insurance, marked its 25th anniversary with a ceremonial event. Held at the Garni Historical and Cultural Museum-Reserve, the celebration also highlighted the company’s rebranding, emphasizing SIL Insurance’s path of innovation and continuous development.
During the event, SIL Insurance CEO Armine Melkonyan delivered a speech presenting the company’s journey, significant achievements, and upcoming strategic plans. She underlined the importance of introducing a new brand identity, which symbolizes the company’s refreshed outlook toward the future.
“Today, we are not only celebrating the successes of the past 25 years, but we are also clearly outlining our direction for the future—centered on innovation, digitalization, and high-quality service,” said Armine Melkonyan.
Chairman of the Board Eduard Sukiasyan also spoke, reflecting on the company’s founding, its values, and future vision, emphasizing the importance of team contribution and unity.
“Our strength has always been and continues to be teamwork, the trust of our clients, and our shared vision—to always move forward, improve, and innovate,” Eduard Sukiasyan highlighted.
The event also included an award ceremony honoring former directors of SIL Insurance, recognizing their vital role in the company’s development and consolidation.
As part of the event, SIL Capital’s activities were also presented. SIL Capital is one of Armenia’s leading multi-profile companies, bringing together a number of successful enterprises. It has created over 2,000 jobs and collaborates with more than 900 local and international partners.
One of the most memorable moments of the evening was a special drone light show in the sky above the Garni Temple, where hundreds of drones transformed the night sky into a stunning and unforgettable visual performance—merging cultural heritage with modern technology.
The festive event was attended by industry leaders, businesspeople, representatives of partner organizations, and media members, who highly praised SIL Insurance’s contributions and its vision for future development.
About SIL Insurance
Founded in 2000, SIL Insurance is now one of Armenia’s leading insurance companies. It offers a wide range of insurance services, including auto, health, property, and travel insurance. SIL Insurance continually implements innovative solutions and technologies to provide high-quality services and ensure maximum customer satisfaction.